Following a drop in enrolment numbers, Ormskirk Sixth Form needed a fun yet mature individual identity that set them apart from the lower school. With this new branding, these initial print and digital materials were created to launch the new Ormskirk Sixth Form visual style. Vibrant banners were designed to draw attention at promotional events, whilst engaging socials promoted unique selling points. Following a monthly social planner, this online campaign will run across 12 months in order to promote and increase their online presence amongst the target audience - aiming to increase student roll alongside a wider multimedia marketing plan.